Counter-Pop Records is a Montreal-based record label servicing alternative artists across a variety of genres.

With roots in the local music scene and DIY promotion, Counter-Pop Records is dedicated to elevating talent and getting them heard.  The music industry is rapidly changing and many industry leaders are still behind the times, using outdated marketing tactics. Counter-Pop Records looks to market and promote our artists in fresh, original ways, while maintaining a grassroots narrative.

Founded in 2020, amidst a global pandemic, our goal is to bring our artists the spotlight they deserve. Our team is made up of artists with the purpose of serving artists. We understand the needs and how to communicate with artists while also understanding the business of distributing, marketing, and promoting behind the art.